Andrew Murdoch · Speaker

The voice of
YouTube for
financial services.

YouTube growth strategies your audience can actually use.

Speaker, author, and founder of YT Era. Helping RIAs, CFPs, and IBC practitioners turn YouTube into a compounding client-acquisition asset.

Booking 2026 · Q3 / Q4 keynotes
Andrew Murdoch · Speaker

The voice of YouTube for financial services.

YouTube growth strategies your audience can actually use.

Speaker, author, and founder of YT Era. Helping RIAs, CFPs, and IBC practitioners turn YouTube into a compounding client-acquisition asset.

Booking 2026 · Q3 / Q4 keynotes

Andrew Murdoch.

Founder · YT Era

A speaker who turns financial professionals into successful content creators — even those starting from zero.

Andrew is a sought-after speaker and YouTube marketing expert who has helped many financial services businesses succeed on YouTube. His unique approach focuses on making advisors successful content creators — not just video producers.

His engaging, informative speaking style lands with audiences across every level of YouTube experience. He delivers actionable insights and strategies that financial services attendees can implement immediately.

Specialty
YouTube marketing
Exclusive to financial services
Audience fit
All levels
From zero experience to established
Approach
Triple-A System
Avatar · Authority · Ascension
Book Andrew to speak

Four keynotes built for licensed rooms.

TALK 01

The Clone Yourself System.

How financial advisors can build a YouTube channel that does the qualifying, educating, and pre-selling for them — so every discovery call starts with a warmer client. The signature keynote.

45 min keynote · 60 min workshop · Half-day deep dive
TALK 02

YouTube as enterprise value.

The case study walk-through of RIA M&A transactions where YouTube was a cited asset in the acquisition — including PWL Capital and Safeguard Wealth. For founders, succession planners, and aggregators.

30 min keynote · Panel format available
TALK 03

The Authority Engine.

Behavioral psychology and content strategy — the curiosity gaps, pattern interrupts, and open loops that turn skeptical viewers into committed prospects. Grounded in 55+ books of behavioral research.

60 min workshop · 90 min masterclass
TALK 04

Compliance-first content.

The SEC Marketing Rule, FINRA 2210, FTC endorsement guidelines, and DOL fiduciary requirements — translated into a YouTube content workflow that doesn't get you fined. For compliance officers and CCO panels.

45 min keynote · CCO roundtable format
— Stage time at —
Channel Jumpstart
Internet Masterminds
Elite Wealth Advisor Symposium
Think Tank
Nelson Nash Institute
The HBAR Foundation
Genius Network
Mastering
YouTube
Marketing
for Financial
Services

The field manual compliance officers recommend.

The first comprehensive playbook for financial advisors who want to build a YouTube practice without crossing the SEC, FINRA, or DOL. Written from the trenches of 1,700+ videos produced for licensed professionals.

Format
Digital
Audience
Licensed pros
Published
2024

In the words of the rooms I've been in.

PWL Capital · Documented case study

"YouTube became the single biggest driver of our inbound growth — and the reason the acquisition conversation even started."

— Featured client outcome, OneDigital acquisition
— More from the rooms —
VidSummit · 2024

"One of the few people in this room who actually understands how regulated industries are different on this platform."

— Conference attendee
Elite Wealth Symposium

"Andrew translated YouTube from a marketing channel into an enterprise-value conversation. Game-changing for the M&A side of the room."

— Event organizer feedback
FutureProof · Speaker

"The session that made compliance officers nod the entire time — and that's the hardest room in financial services."

— Track lead
Nelson Nash Institute

"Andrew built our YouTube playbook from the ground up. Every IBC practitioner under our umbrella benefits from his work."

— David Stearns, NNI
Industry recognition

"The most credentialed YouTube voice in financial services. Period."

— Industry publication, 2025
Client testimonial

"The forensic depth he brings to compliance is what made us comfortable putting our advisors on camera."

— Boutique RIA, Toronto

Have a stage that needs a credible voice?

Conference organizers, podcast hosts, association directors, and journalists — here's how to reach me directly.